Latin America Sales Director at ARCA
November 2012 - Present | Mebane, NC
Established a Latin America market presence for this global leader in transaction automation for financial institutions
Latin America Business Development Manager at FutureLogic, Inc.
March 2011 - November 2012
As the Latin America Business Development Manager, it is my primary responsibility to grow revenue in the Region. This concerns all the activities involved in realizing new business opportunities, including identifying new product opportunities or service design, business model design, sales management, and media management. Business development duties include identifying, qualifying and negotiating with Corporate accounts and Distributors in order to meet strategic and financial objectives.
As Latin America Business Development Manager we also focus on increasing brand awareness, bringing in new customers, and coordinating public relations efforts, working towards leading the company toward achieving financial and growth goals.
Marketing & Sales Director at INTERA Soluções em Imagens e Sensores Ltda.
2010 - 2011
The Director of Marketing & Sales is responsible for developing and executing a strategic plan that increases sales and market share. This includes identifying new product opportunities, sales management, website management, and media management. Business development duties include identifying, qualifying and negotiating new product lines that meet strategic and financial objectives. Other duties include managing the direction and activities of a global direct and OEM sales organizations as well as the Customer Service organization.
International OEM Sales Manager at Optera
November 2008 - January 2010
Designer and developer of touch screens; products include anti-glare and anti-reflective coatings, multiple substrate offerings, conductive thin film coatings, thin film deletion, thick film conductors, spherical and cylindrical bending, anti-Newton ring glass, and chemically strengthened glass for display applications.
Recruited to identify and open international markets for this $50M touch screen manufacturing firm.
â¢ Open new POS manufacturers in US, Europe and developed partnership with Asian companies
International OEM Sales Manager at Infinite Peripherals, Inc.
November 2002 - October 2008
Drive international business development, sales, and distribution efforts for OEM products; pilot R&D initiatives for product development/customization across Latin America, Europe, Asia, and Eastern US. Assume divisional P&L accountability; supervise and mentor Engineering and Sales. Liaise with R&D engineers, marketing teams, and customers to communicate requirements. Provide project estimates, and play integral role in customized product design. Negotiate with vendors to minimize component expenses. Hold full P&L accountability for the division.
â¢ Eliminated losses due to poor quality by establishing production, quality control, testing, inspection, and packaging procedures for 3rd-party manufacturers based on ISO 9000 methodologies.
â¢ Pioneered establishment of international sales and distribution across Latin America, Europe, Asia, and US.
â¢ Generated 10-fold increase in sales, and boosted customer base.
â¢ Planned and established product customization division, which produced 51% of overall sales.
â¢ Partnered with vendors to develop and execute marketing strategies for US and Latin American markets.
International Sales Manager / US Executive Vice President at Bematech S/A
April 2000 - November 2002
Selected to initiate international operations in US and Europe, which included cultivating business opportunities with distributors, and training personnel in globalization concepts for the newly created division. Created and incorporated sales techniques, marketing and advertising campaigns, and reputation management concepts for direct impact on local and regional target markets. Initiated, implemented, and trained staff in product management, packaging, documentation, quality assurance, logistics, export regulations, distribution, manual translation, and customer support procedures. Attended international trade shows to enhance company visibility.
â¢ Developed and executed new sales techniques, marketing and advertising campaigns, and reputation management concepts designed to directly impact local and regional target markets.
â¢ Instituted ISO 9000 procedures to ensure standardization for producing, packaging, exporting, and delivering products.
â¢ Initiated and trained staff in product management, packaging, documentation, quality assurance, logistics, export regulations, distribution, manual translation, and customer support procedures.
Latin America Regional Manager at Blount, Inc.
April 1997 - March 2000
Spearheaded development and execution of regional marketing campaigns, sales strategies, and distributor development initiatives to boost sales of after-market products across Latin America and Caribbean regions. Administered $500K budget, assumed full regional P&L accountability, and directed 5-member staff of 3 Sales Coordinators, 2 technicians.
â¢ Catapulted sales from $7 million to $15 million through development and adaptation of regional marketing strategies and campaigns targeted to each separate country and cultural differences.
â¢ Introduced acquired company to market that focused on after-market products for outdoor and forest industry; efforts resulted in revenue growth from zero to $2 millions in 18 months.
â¢ Developed and implemented export procedures to expand market reach.
Latin America Manager - Parts at New Holland
September 1995 - April 1997
Recruited to establish operations and develop existent and new distributors for the company in Latin America, facilitated the administrative, commercial, and financial accountability functions, in addition to recruited, coached, and developed new sales representatives.
Conducted competitive analysis, identified, provided training in equipment utilization to dealers, and assisted with the installation manual design.
- Created and implemented marketing and sales strategies to cover the entire region.
Application Specialist at Medrad
August 1994 - September 1995
Conducted competitive analysis, identified and signed new distributors, provided training in equipment utilization to dealers, and assisted with the installation of contrast injection pump machines in hospitals and clinics throughout Latin America and the Caribbean.
Negotiated with numerous OEMs, including GE, Toshiba, Siemens and Phillips.
Hired coached and developed new sales representatives.
- secured 11 new distributors in a six-month time frame by developing customized medical equipment packages and negotiating special OEM deals for hospitals and clinics.
- created and implemented marketing and sales strategies to cover the entire region.
Regional Sales Manager at MD International
April 1992 - August 1994
Represented 10 separate manufacturers with the introduction and distribution of medical products throughout Latin America. Directed and executed the sales initiatives for Brazil, facilitated the training functions directed at dealers, doctors and nurses, and managed the equipment maintenance service department for South America.
- Grew sales volume more than 60% by serving as a liaison between manufacturers and potential / existing clients throughout the US and Latin America.
- Developed and implemented all procedures related to importing products to Brazil.
Service Manager at Hospital de ClÃnicas da UFPR (Clinic Hospital of Federal University of ParanÃ¡)
1990 - March 1992
Supervised a team of 10 technicians and 3 engineers charged with preventative and corrective maintenance for all medical equipment in the Blood Bank, Surgery Center, Bone Marrow Transfusion, and other hospital departments.
- Conceptualized and institutionalized a preventative maintenance program for the entire hospital, which reduced machine downtime 50%.
Owner at emmi Technologies, LLC
emmi helps many different size organizations on their international and local business strategy. We partner with clients in all sectors in the Americas to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
emmi helps organizations achieve business breakthroughs that help the bottom line - through opportunity identification, new business creation, strategy development and new product, service and category innovation. We help our clients build sustainable innovation capability by addressing strategic, organizational and cultural challenges.
Owner at Machado Comex Ltda.
MACHADO COMEX is a consulting firm offering expertise in the following areas, Product Development, Distribution and Customer Services for the Americas market. The company has the same range of resources as a worldwide consulting organization while maintaining full staff attention on each individual client. Our principals have all completed numerous client engagements, including assignments for some of the largest and best-known corporations in United States, Brazil and the rest of Latin America.
We are guided by our basic core values: integrity and professionalism, passion for work, and an essential modesty. We have the competence and determination to lead and steer projects, but we never underestimate the importance of listening to our clients and making sure we are working towards their best interests.